As the UX designer, I took charge of designing the Fashion Theme template within a larger e-commerce solution called Drop the Work.
Throughout the design process, I conducted extensive user research and testing to gather insights and validate design decisions. Collaborating closely with developers and stakeholders, I iteratively refined the interface to align with user expectations and business goals.
The Fashion Theme template not only showcases trendy aesthetics but also prioritizes functionality, offering a seamless shopping experience from browsing products to finalizing purchases. By leveraging the capabilities of Drop the Work’s framework and adhering to best UX practices, I successfully delivered a solution that enhances customer satisfaction and drives business growth in the competitive fashion e-commerce sector.
After earning my Bachelor's degree in 2012, I embarked on a varied career journey that eventually led me to my true passion. Initially, I explored different roles, from being a curator at the National Museum to working in the Scottish Highlands.
In 2017, I found my calling in WordPress website design. Starting with small projects, I quickly honed my skills. In 2019, I co-founded Octa Design Solutions, offering web development and graphic design services.
In 2022, I shifted to freelancing, collaborating on diverse web development projects in an Agile enviroment (Jira, Notion). In 2022, I expanded my expertise to UX/UI design, blending it seamlessly with Front-end Development. This journey has equipped me with a unique skill set, ready to tackle new challenges in the tech industry.
My skills are in making WordPress websites and UX/UI design for small, medium, and large businesses. This involves designing, building, and optimizing websites for high speeds and SEO readiness, using different builders like Breakdance, Elementor, or custom code (PHP, JS, CSS, HTML), and configuring GTM, SMTP, Forms, etc.
I also design and create the architecture for web apps for various clients using Figma, Google Sheets, Fig jam etc.
Other tool skills include projects where I've used Illustrator, Photoshop, After Effects, Premiere Pro, Mailchimp, Miro, Bootstrap, Tailwind, GitHub, and React. While I'm not a pro at them, I can effectively use them without losing precious time.